Area Sales Vice President, France and BeNeLux
Francesco Serra was appointed as area sales vice president (ASVP) France and Benelux in April 2011. In this role, Serra is responsible for leading Polycom’s business and strategic direction in the region as well as driving incremental revenue to achieve the company’s overall growth targets.
Prior to this appointment, Serra held the position of ASVP for the Southern Region when he joined Polycom in 2010. Serra has more than 21 years experience in various sales and senior management roles within the IT and telecommunications industries. Before joining Polycom, he was with Avaya for nine years and most recently a member of its management team in France. Prior to this, Serra spent 5 years with Siemens ICN Division where he was responsible for large international accounts.
Serra holds a Master Degree in International Business Administration from ISG. He is married with three kids and is based at Polycom’s office in Paris La Defense, France.